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Local MPs and charity ambassador join Vision Express to celebrate the opening of its new optical stores in Merseyside

Press Release   •   Jun 08, 2018 16:29 BST

‘Vision Express at Tesco’ Prescot optical assistant Victoria Howard with local MP Marie Rimmer CBE

New opticians launch as national optical retailer calls on locals to prioritise sight

Merseyside residents are benefiting from three new ‘Vision Express at Tesco’ stores, which have officially opened their doors, with celebrations led by local MPs, Marie Rimmer CBE and Louise Ellman, and an ambassador from the Stroke Association.

As MP for St Helens South and Whitston, Marie was invited as guest of honour to the opening of the new ‘Vision Express at Tesco’ store in Prescot, to help cut the ribbon on the premises and join the optical team in encouraging members of the public to prioritise their eye health.

The optical team at the new Park Road outlet in Dingle were also joined by their local MP – Louise Ellman, MP for Liverpool Riverside – as figures indicate a worrying outlook for eye health in the area with over 14,500 Liverpool residents living with suspected glaucoma, the silent thief of sight. Over 3,200 are suffering from agerelated macular degeneration (AMD) and more than 15,000 have a heightened risk of developing AMD, due to drusen - yellow deposits under the retina.

Amy Wright, ‘Vision Express at Tesco’ Dingle store manager said: “It was fantastic to have Louise join the team to officially open our new store. 

“We had a great day celebrating the opening and it’s great that Vision Express is now in such a convenient location for local residents to drop in. Our new store offers something for everyone, at all budgets and we’re looking forward to delivering a personal and thorough vision care service, to both new and existing customers.”

A third store has also opened in nearby Birkenhead on the Bidston Link Road, and the team welcomed Dan Phillips, a volunteer from the Stroke Association – a Vision Express charity partner – to perform an official ribbon cutting, marking the optician officially open.

He said: "People are far more conscious now about their health and want to look after themselves more, but we need to get people to understand that stroke is not an issue just for elderly people – anybody can have a stroke.” 

Commenting on the new ‘Vision Express at Tesco’ store, Dan added: “The area is very elegant and it’s exciting that it’s in a major superstore. One thing you might not always know is if there is something wrong with your eyes, so make sure you get regular eye tests. The people who do these checks are extremely professional and they know what to look out for.”

The Prescot, Dingle and Bidston Moss stores are three of more than 200 outlets launching across the UK in 2018, following Vision Express’ acquisition of Tesco Opticians at the end of last year.

Each store showcases a purple-infused rebrand across the entire Vision Express network. The re-brand introduces a refreshed logo and striking purple and green colour decor, featuring bright sofas and wooden flooring, delivering a modern, inviting and vibrant environment to encourage customers to feel at ease.

About Vision Express

Vision Express is one of the largest optical retailers in the UK and part of GrandVision, the global leader in optical retail operating in more than 40 countries, spanning over 6,500 stores and online.

With almost 600 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value. Customers can select from a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £39.

With around 6,000 employees, Vision Express makes a significant difference to the communities it operates within, and the organisations it chooses to support. As part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, Vision Express is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charity Project and include:

  • Childhood Eye Cancer Trust (CHECT)
  • International Glaucoma Association
  • Macular Society
  • Stroke Association
  • Temple Street University Hospital
  • Brake

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