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All eyes on 210th launch - Vision Express opens its final optical stores in Inverness

Press Release   •   Jun 08, 2018 16:30 BST

Vision Express CEO Jonathan Lawson (eighth from left) joins head office colleagues and the ‘Vision Express at Tesco’ Inverness Eastfield team

CEO Jonathan Lawson officially opens final ‘Vision Express at Tesco’ stores

Following an intense project that has seen Vision Express launch more than 10 stores a week inside Tesco supermarkets across the UK and Ireland, the final ‘Vision Express at Tesco’ stores have officially opened, with a celebration in Inverness.

The two newly integrated Inverness stores, located within the Tesco Extra outlets at Inshes Retail Park and Eastfield Business and Retail Park, were unveiled to local residents this week, with help from Vision Express CEO, Jonathan Lawson.

Over 30 young eye cancer survivors, representing charity partner the Childhood Eye Cancer Trust (CHECT), and 45 local MPs and Mayors have joined optical teams across the country, performing official ribbon cuttings to unveil the results of the re-brand to the public.The openings complete a mammoth re-branding schedule, which began in early 2018 and has seen 210 optical outlets open inside Tesco Extra supermarkets across the England, Scotland, Wales and Ireland – from Helston to Dover, Haverfordwest to Great Yarmouth, Belfast to Inverness. The national optical retailer has also opened a brand-new store in the new Tesco Extra in Liffey Valley, Ireland.

Celebrations have also been led by ambassadors from Brake, the Stroke AssociationMacular Society and International Glaucoma Association, as well as VIP guests including cycling Olympian Bryan Steel.Derek Thomas, MP for West Cornwall and the Isles of Scilly, was on hand to help cut the ribbon at the new ‘Vision Express at Tesco’ store in Helston and revealed he couldn’t recall ever having his eyes tested. “The reality is that whatever age we are, it’s important we look after our eye sight so following my visit to Vision Express, I’ve been challenged to book an eye test, which is something I’ve not previously considered,” he explained.

“It is a momentous achievement to have opened over 200 stores in such a short period of time, and it’s been fantastic to welcome our new team members into the Vision Express family,” said Jonathan. “The rebrand hasn’t come without its challenges, but I am very happy, and proud, to say it’s been a huge success.

“My appreciation goes to everyone who has been involved in the rollout programme – the store teams, regional managers, and everyone at our Support Centre – who have worked unbelievably hard to plan and execute this massive piece of work at such an incredible pace.

“I would also like to thank all the special guests and VIPs who have given up their time to help open our new ‘Vision Express at Tesco’ stores and raise awareness of eye health.”

The Inverness optical stores both showcase a purple-infused rebrand being introduced across the entire Vision Express chain, designed in line with the company’s refreshed corporate brand identity. The re-brand delivers a refreshed logo and striking purple and green colour decor, featuring bright sofas and wooden flooring, offering a modern, inviting and vibrant environment to encourage customers to feel at ease.

Jonathan added: “This has been a hugely exciting time for us all and with fresh and inviting new branding, which is perfectly aligned to our ‘Vision.Taken Seriously’ ethos, we’re pleased to now be able to offer our personalised and thorough vision expertise in convenient locations to residents across the country.” 

About Vision Express

Vision Express is one of the largest optical retailers in the UK and part of GrandVision, the global leader in optical retail operating in more than 40 countries, spanning over 6,500 stores and online.

With almost 600 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value. Customers can select from a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £39.

With around 6,000 employees, Vision Express makes a significant difference to the communities it operates within, and the organisations it chooses to support. As part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, Vision Express is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charity Project and include:

  • Childhood Eye Cancer Trust (CHECT)
  • International Glaucoma Association
  • Macular Society
  • Stroke Association
  • Temple Street University Hospital
  • Brake

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